Divorce and custody searches are private and urgent. Be the calm answer.
People searching for family law help are often anxious and want to understand the process before they call. Engines quote pages that explain steps, costs and what to expect with empathy and clarity.
- We’ll test the questions people ask during a family crisis
- Free, no obligation
- Plain-English findings
The searches that decide who gets named
Short, real searches we track for family law firms, engine by engine. Answering them clearly, on your site and across the web, is how you get named.
- divorce lawyer near meLocal presence and reviews decide the shortlist.
- how does divorce work in [state]Plain-language state-specific answers get quoted.
- child custody attorneyEmpathy and clarity win.
- how much does a divorce costFee structures explained plainly.
- mediation vs litigationProcess comparisons are quoted.
- prenuptial agreement lawyerPlanning matters have their own searches.
The process and privacy test
Family clients want to understand the path and feel safe asking. We check whether engines can explain your approach and your fees, and whether contact feels discreet.
- Process guidesDivorce, custody and support steps for your state, in plain language.
- Fee clarityRetainers, hourly rates, flat fees and what affects the total.
- ApproachMediation, collaborative or litigation, and when you recommend each.
- Discreet contactForms and calls that feel private and set honest expectations.
- Reviews and directoriesCareful, consistent reviews that respect client privacy.
Sources that shape recommendations
Sources that commonly feed Ai answers and search results for family law firms. Your audit confirms which ones matter in your market.
Google Business Profile and local pack
Reviews, hours and the results people tap first.
Avvo, Justia and FindLaw
Directories engines read for credentials and focus.
State bar family law sections
Official sources that corroborate practice focus.
Mediation and collaborative law groups
Professional organizations and referral lists.
Court self-help sites
Official guides engines trust for process questions.
Your process and FAQ pages
State-specific answers in plain text.
What gets you named beyond your own site
Ai engines weigh what other sites say about you. Backlinks, brand mentions and reviews are the three levers, and each runs through different sources in family law firms.
Backlinks from bar sections, mediation groups and press
Family law sections, mediator networks, local news and community resources link to attorneys who contribute real expertise.
Brand mentions as a trusted local resource
Expert quotes, community workshops and referral relationships with therapists and financial planners tell engines who you are.
Reviews, handled with discretion
Reviews on Google and Avvo feed the summary. We build a compliant request flow and draft replies that reveal nothing about clients or cases.
Where we focus first
Stay useful to past inquiries
Compliant, respectful follow-up for people not ready to hire yet.
What’s different for family law firms
Specialist wording
Many states restrict “specialist” and similar terms to certified attorneys. We use wording your state allows.
Client privacy
Family matters are sensitive. Never reveal details in content or review replies.
Outcome language
Avoid guarantees. Every matter is different.
Fee disclosure
Be clear about retainers and hourly billing. Surprise fees fuel complaints and bad reviews.
See how Ai sees your family law firm
Find out whether ChatGPT, Gemini, Perplexity and Google name your firm for the divorce, custody and cost questions people ask, who they name instead, and what would change that.
- Engine-by-engine checkMentions and citations across every major Ai engine
- Competitor comparisonWho gets named for your buyer questions
- Trusted-source mapReview sites, directories and publications Ai leans on
- Prioritized quick winsSite, schema, reviews and mention fixes, ranked
Request your free Ai family law audit
Free and no obligation. We’ll email your findings in plain English.
Questions, answered
Still deciding? Start with the free audit and we’ll show you where you stand.
Does Ai recommend divorce lawyers?
Engines answer family law questions and surface firms, often using directories, reviews and firm websites.
Should we publish fees?
Explaining how fees work, with ranges where you can, helps engines quote you and pre-qualifies clients.
How do we handle reviews?
Reply briefly and never reveal anything about the matter. We draft compliant replies for your approval.
Do state-specific pages help?
Yes, when each is genuinely specific. Process and filing details differ by state and engines reward the clarity.
Your next customer is asking Ai right now. Make sure it says your name.
Start with a free Ai visibility audit, or pick a plan and we’ll get to work.