Criminal defense marketing and SEO for the lawyer people search for after an arrest.
Defense searches are urgent and often made by family members. The answers lean on availability, credentials and plain explanations of what happens next. Firms that make all three clear get the call. Our criminal defense marketing builds the credentials, case-type pages and reviews those answers lean on.
- We’ll test the urgent questions people ask after an arrest
- Free, no obligation
- Plain-English findings
The searches that decide who gets named
Short, real searches we track for criminal defense firms, engine by engine. Answering them clearly, on your site and across the web, is how you get named.
- criminal defense lawyer near meAvailability and reviews decide the shortlist.
- DUI lawyerCharge-specific pages are searched directly.
- what to do after an arrestPlain-language guidance gets quoted.
- 24 hour criminal defense attorneyAvailability claims must be true.
- expunge criminal recordPost-case services have their own searches.
- public defender vs private attorneyComparisons are quoted.
The urgency and trust test
Defense clients need an answer in minutes. We check whether engines can confirm you are available, credentialed and clear about what you handle.
- AvailabilityHours, after-hours contact and what happens when someone calls.
- Charge-specific pagesDUI, drug, theft, violent and others you handle, each answered carefully.
- First-steps guidanceWhat to do and not do after an arrest, without giving legal advice.
- CredentialsBar standing, courts admitted to and relevant training, stated accurately.
- Reviews and directoriesConsistent profiles and careful, specific client reviews.
Sources that shape recommendations
Sources that commonly feed Ai answers and search results for criminal defense firms. Your audit confirms which ones matter in your market.
Google Business Profile and local pack
Reviews, hours and the results people tap first.
Avvo, Justia and FindLaw
Directories engines read for credentials and focus.
State bar and court records
Official records of licensure and standing.
Defense bar associations
Professional groups and referral lists.
Local news and court coverage
Coverage that quotes practicing local attorneys.
Your charge and FAQ pages
Process and next steps in plain text.
What gets you named beyond your own site
Ai engines weigh what other sites say about you. Backlinks, brand mentions and reviews are the three levers, and each runs through different sources in criminal defense firms.
Backlinks from defense bar groups and press
Criminal defense associations, legal publications and local news link to attorneys who contribute real expertise.
Brand mentions as a local authority
Expert quotes, community education and directory profiles tell engines which charges you handle and in which courts.
Reviews, handled with extreme care
Reviews feed the summary. We build a compliant request flow and draft replies that never reveal client or case information.
How we market defense firms
Answer the urgent questions
Charge-specific and first-steps content written to be quoted.
Be there when it matters
Search and local ads for high-intent searches, built within your state’s rules.
What’s different for criminal defense firms
No outcome promises
Never guarantee results or imply you can change an outcome. Any past results need context and disclaimers.
Confidentiality
Even confirming that someone is a client can be a problem. Review replies reveal nothing.
Solicitation limits
Many states restrict contacting arrested individuals directly. Marketing stays on the compliant side.
Availability claims
Say 24/7 only if someone actually answers.
See how Ai sees your defense firm
Find out whether ChatGPT, Gemini, Perplexity and Google name your firm for the arrest, DUI and defense questions people ask, who they name instead, and what would change that.
- Engine-by-engine checkMentions and citations across every major Ai engine
- Competitor comparisonWho gets named for your buyer questions
- Trusted-source mapReview sites, directories and publications Ai leans on
- Prioritized quick winsSite, schema, reviews and mention fixes, ranked
Request your free Ai criminal defense audit
Free and no obligation. We’ll email your findings in plain English.
Questions, answered
Still deciding? Start with the free audit and we’ll show you where you stand.
Does Ai recommend defense lawyers?
Engines answer legal questions and surface firms, often using directories, reviews and firm websites.
Can you work within the advertising rules?
Yes. We build to your state’s rules, avoid outcome claims and route copy through your review.
How do we handle bad reviews?
Reply briefly without revealing anything about the matter, or not at all if that is safer. We draft options for your approval.
What is the quickest win?
Clear availability, charge-specific pages and a complete, consistent profile on Google and directories.
How much does criminal defense marketing cost?
Our all-in-one plans start at $497 a month. Most defense firms fit Standard at $997 a month, which covers content, schema, review replies and earned backlinks. Multi-attorney firms and competitive metros fit Pro at $2,497 a month. Standalone SEO starts at $447 a month.
What does SEO for criminal defense lawyers include?
Charge-specific and practice-area pages, attorney bios, legal service schema, Google Business Profile management and compliant review requests. We also earn backlinks and brand mentions from legal directories, bar associations, local press and community sites.
Your next customer is asking Ai right now. Make sure it says your name.
Start with a free Ai visibility audit, or pick a plan and we’ll get to work.