Answer & Generative Engine Optimization

Don’t just rank. Be the answer.

When a buyer asks ChatGPT, Gemini, Perplexity or Google’s Ai Overviews for a recommendation, they get two or three names. AEO and GEO is the work of making sure one of them is yours, and proving it engine by engine.

  • Free, no obligation
  • Four quick fields
  • Plain-English findings
Why it matters

Ai answers are assembled, not ranked.

Generative engines build an answer from sources they trust, then name the businesses that fit. Three things decide whether you’re in it.

From Pages
to Answers

Ai lifts clear, specific, well-structured answers. Vague marketing copy gets skipped.

From Links
to Trusted sources

Engines lean on review sites, directories, publications and forums. Being present and well-reviewed there matters as much as your own site.

From Keywords
to Entities

Ai needs to know exactly who you are, what you do, where and for whom. Structured data and consistent facts make that unambiguous.

The work

What’s included

Ai visibility tracking

Your buyer questions tracked across ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google Ai Overviews, with who gets named instead.

Entity & schema work

Organization, service, FAQ and product markup plus consistent business facts, so engines understand exactly who you are.

Answer-ready content

Pages and FAQ blocks written to be quoted: direct answers, real specifics, clean structure.

Backlinks & brand mentions

Earned placements on the publications, lists and directories Ai engines already cite in your category.

Reviews program

A steady flow of fresh, detailed reviews on the platforms that feed Ai recommendations.

Citation gap analysis

Which sources cite competitors but not you, ranked by how much weight they carry.

How it works

Four steps, one steady cadence

  1. Baseline

    We test your buyer questions in every major engine and record who gets named, cited or ignored.

  2. Fix the foundations

    Schema, entity facts, crawlability and the pages Ai needs to quote you accurately.

  3. Earn the sources

    Reviews, brand mentions and backlinks on the sites the engines trust in your market.

  4. Track & compound

    Monthly re-tests show movement engine by engine, so effort goes where it pays.

Included in every planA monthly Ai visibility snapshot on every plan, prompt tracking from Standard and the full AEO & GEO program on Pro and Max.

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Learn more

Guides on Ai search

Plain-English guides to how Ai engines find, choose and recommend businesses, and how we measure it.

How ChatGPT recommends businesses

Where ChatGPT’s recommendations come from, why it names competitors, and how to become the pick.

Read the guide

What is GEO?

Generative engine optimization explained: where it came from, how it works and how to measure it.

Read the guide

How Ai engines choose sources

The retrieval pipeline, which index each engine uses, crawler access and what gets a source selected.

Read the guide

How we measure Ai visibility · All guides

Free Ai visibility audit

See how Ai sees your business

Find out whether ChatGPT, Gemini, Perplexity and Google recommend you, who they recommend instead, and what it would take to change that.

  • Engine-by-engine checkMentions and citations across every major Ai engine
  • Competitor comparisonWho gets named for your buyer questions
  • Trusted-source mapReview sites, directories and publications Ai leans on
  • Prioritized quick winsSite, schema, reviews and mention fixes, ranked

Request your free audit

Free and no obligation. We’ll email your findings in plain English.

FAQ

Questions, answered

Still deciding? Start with the free audit and we’ll show you where you stand.

Get the free audit

What’s the difference between AEO, GEO and SEO?

SEO earns rankings in traditional search results. AEO (Answer Engine Optimization) makes your content the direct answer to a question. GEO (Generative Engine Optimization) gets your business mentioned and recommended in Ai-generated answers from ChatGPT, Claude, Gemini, Perplexity, Grok, Copilot and Google Ai Overviews. They overlap, and the strongest results come from doing all three.

How do you measure Ai visibility?

We track a defined set of buyer questions in each engine on a regular schedule and record whether you’re mentioned, cited as a source, or missing, along with which competitors appear. That gives you a share-of-voice score you can watch over time.

How long does AEO and GEO take to work?

Technical and schema fixes can be picked up as soon as engines recrawl your site. Reputation work like reviews, brand mentions and backlinks builds over months. Your dashboard shows progress engine by engine so you can see what’s moving.

Can you guarantee ChatGPT will recommend my business?

No one can honestly guarantee that. Ai answers vary by question, user and model version. What we can do is systematically improve the signals engines rely on and measure the results transparently.

Ready when you are

Your next customer is asking Ai right now. Make sure it says your name.

Start with a free Ai visibility audit, or pick a plan and we’ll get to work.