Business buyers ask Ai for a shortlist. Be on it before the RFQ goes out.
A facility manager needs an insured cleaning vendor. A buyer needs a supplier with the right certifications and lead time. Both now start by asking Ai. Engines answer from directories, reviews, spec pages and references, and companies that make those easy to verify get invited to quote.
- We’ll test the vendor and supplier questions buyers ask before they send an RFQ
- Free, no obligation
- Plain-English findings
How buyers choose commercial and B2B businesses now
Engines quote pages that state services, coverage areas, certifications, lead times and terms in plain text, not a line card in a PDF.
Buyers build a shortlist from Ai answers, directories and peer reviews before they ever speak to a salesperson.
Case studies, references and reviews carry the same trust online, where Ai engines can read them.
Pick your specialty
Each playbook covers the searches buyers make, the sources engines trust in that market, the rules to respect and what to fix first.
Commercial cleaning
Janitorial and facility cleaning chosen on insurance, references and reliability.
Snow & ice management
Plowing and de-icing contractors chosen on response, contracts and insurance.
Security & fire protection
Alarm, camera, access control and fire safety firms chosen on licensing and service.
Printing & signage
Print shops and sign makers chosen on turnaround, quality and samples.
Manufacturers
Makers and industrial suppliers chosen on capabilities, certifications and lead time.
Wholesale distributors
Distributors chosen on catalog, account terms and fulfillment reliability.
The sources that shape recommendations
Sources that commonly feed Ai answers and search results for commercial and B2B businesses. Your audit maps exactly which ones matter in your market.
Google Business Profile
Services, service areas, hours and reviews for local commercial vendors.
Trade and supplier directories
Industry directories that engines read for capabilities, certifications and location.
B2B review platforms
Clutch, G2 and similar sites where buyers compare vendors.
Company pages and leadership profiles that corroborate who you are and what you do.
Associations and chambers
Membership listings and certifications that confirm standing in the trade.
Your capability, spec and case study pages
Specific, current information engines can quote.
What gets you named beyond your own site
Ai engines weigh what other sites say about you. Backlinks, brand mentions and reviews are the three levers, and each runs through different sources in commercial and B2B businesses.
Backlinks from trade press, associations and customers
Trade publications, industry associations, chambers, partner vendors and customer case studies link to companies they know. We pursue editorial and partner links, not paid placements.
Brand mentions where buyers research
Industry forums, trade communities, LinkedIn discussions and supplier roundups tell engines which companies are known for which work.
Reviews and references buyers can read
Reviews and named references that describe responsiveness, quality and follow-through are what Ai summaries repeat. We build the request flow and, from Standard, reply for you.
Rules that apply across commercial and B2B marketing
Licensing, insurance and bonding
Many commercial trades need state or local licenses and insurance. We state what you hold, exactly as issued, and keep it current.
Certifications and standards
Quality, safety and industry certifications are claimed only when held, with the right scope. We never imply a standard you do not meet.
Customer names and references
Case studies and logos need customer permission. We use only what a customer has approved.
Pricing and terms
Contract, minimum and cancellation terms should be stated plainly, and any claims about savings or results need a basis you can support.
Where we focus first
Answer the vendor and supplier questions
Capability, coverage, certification and terms pages written to be quoted, with organization schema.
Win the local and category searches
Profile optimization, directory consistency and useful pages for each service and market you serve.
Make quoting easy
Clear request-for-quote paths, spec downloads and account forms that turn research into leads.
See how Ai sees your company
Find out whether ChatGPT, Gemini, Perplexity and Google name your company for the vendor and supplier questions buyers ask, who they name instead, and what would change that.
- Engine-by-engine checkMentions and citations across every major Ai engine
- Competitor comparisonWho gets named for your buyer questions
- Trusted-source mapReview sites, directories and publications Ai leans on
- Prioritized quick winsSite, schema, reviews and mention fixes, ranked
Request your free Ai commercial audit
Free and no obligation. We’ll email your findings in plain English.
Questions, answered
Still deciding? Start with the free audit and we’ll show you where you stand.
Do business buyers really use Ai to find vendors?
Yes. Buyers ask for suppliers, contractors and service providers the same way consumers ask for restaurants, and engines answer from directories, reviews and company pages. Clear, verifiable information gets a company named.
Is B2B different from local consumer marketing?
In the sources and the sale. Buyers lean on trade directories, certifications, specs and references, and the cycle is longer. The work focuses on being easy to verify and easy to quote.
Do we need a page for every product or service?
Only for the ones you want inquiries for. One strong page per service or product family, written clearly, beats dozens of thin ones.
Can you work with gated pricing and account portals?
Yes. Public pages state what you do, who you serve and how to apply or request a quote, while pricing and account details stay behind the login.
Your next customer is asking Ai right now. Make sure it says your name.
Start with a free Ai visibility audit, or pick a plan and we’ll get to work.